# How Grammarly uses Hightouch

**4 weeks to 3 days**: “The time it takes to launch and execute a batch-and-blast campaign has dropped from 4 weeks to 3 days”

As published on [hightouch.com](https://hightouch.com/customers/grammarly). Captured by usedby on 2026-10-07.

- Company: [Grammarly](https://www.usedby.ai/companies/grammarly.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Artificial Intelligence](https://www.usedby.ai/companies/industry/artificial-intelligence.md)
- Teams: Marketing, Paid media, Lifecycle

## What the story says

Grammarly uses Hightouch's Composable CDP on top of Databricks so marketers can self-serve audiences for paid media across ad platforms and send product usage data to Iterable for lifecycle emails. This includes weekly personalized insights emails and conversion API events sent to ad platforms.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Grammarly, not ours.

> The time it takes to launch and execute a batch-and-blast campaign has dropped from 4 weeks to 3 days, and the paid media team has jumped from targeting 5 to 6 static audiences to over 20 dynamic and highly segmented audiences.

- **4.1%**: “Since rolling out this new advertising strategy, the team has already seen a 4.1% lift in lifetime value for all new conversions through Google Search.”
- **over 20**: “The time it takes to launch and execute a batch-and-blast campaign has dropped from 4 weeks to 3 days, and the paid media team has jumped from targeting 5 to 6 static audiences to over 20 dynamic and highly segmented audiences.”

> If we had to get rid of Hightouch, we’d riot. It underpins our entire marketing funnel and strategy. Marketing is all about personalization, and that’s what Hightouch gives us.
>
> Trevor Luescher, Marketing Systems Architecture at Grammarly

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 4 weeks to 3 days is printed word for word on the page, near the name of Grammarly.
- Checked: the passage quoted above is copied word for word from the page, near the name of Grammarly.
- Checked: Grammarly uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/grammarly-hightouch · How we check: https://www.usedby.ai/methodology