# How Grupo JER uses Optimove

**283%**: “driving a 283% increase in player growth”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/grupo-jer). Captured by usedby on 2026-10-11.

- Company: [Grupo JER](https://www.usedby.ai/companies/grupo-jer.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM, Marketing

## What the story says

Grupo JER's CRM marketing team uses Optimove to unify player data and segmentation, and to run automated lifecycle journeys and multi-channel campaigns that convert registered non-depositors into first-time depositors and retain players across its LATAM markets.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Grupo JER, not ours.

> Grupo JER expanded from one to four LATAM markets by replacing manual, acquisition, bonus-heavy CRM execution with a retention-led growth strategy. With Optimove, the team built structured conversions, engaged players during moments of intent, and uplifted player engagement across markets, driving a 283% increase in player growth

- **10%**: “contributing to an average 10% reduction in churn among first-time depositors”
- **30%**: “Retention campaigns now generate over 30% of average monthly revenue”
- **25%**: “deposit impact improved steadily —from an average ~16% impact in early 2025 to ~25% in later months”

> Optimove has helped us reduce manual processes, manage different communication channels from one tool, and personalize customer lifecycle processes. It enables us to process data quickly and make strategic decisions that contribute to achieving our goals.
>
> Favian Grandos, Lider CRM LATAM

Source: [optimove.com](https://www.optimove.com/resources/case-studies/grupo-jer), captured 2026-10-11.

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure 283% is printed word for word on the page, near the name of Grupo JER.
- Checked: the passage quoted above is copied word for word from the page, near the name of Grupo JER.
- Checked: Grupo JER uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/grupo-jer-optimove · How we check: https://www.usedby.ai/methodology