# How Gupshup uses 11x

**50%**: “Since implementing 11x, Gupshup has produced a 50% increase in SQLs per SDR.”

As published on [11x.ai](https://www.11x.ai/case-study/gupshup). Captured by usedby on 2026-10-09.

- Company: [Gupshup](https://www.usedby.ai/companies/gupshup.md)
- Tool: [11x](https://www.usedby.ai/tools/11x.md)
- Industry: [Artificial Intelligence](https://www.usedby.ai/companies/industry/artificial-intelligence.md)
- Teams: SDR

## What the story says

Gupshup's SDR team uses 11x to automate outbound prospecting, including lead sourcing, enrichment, research, personalized messaging and inbox deliverability. This lets SDRs test multiple messages across industries at once and spend their time on calling and engaging interested prospects.

Summary written by usedby from the source page, in English. The figures are those of 11x and Gupshup, not ours.

> Since implementing 11x, Gupshup has produced a 50% increase in SQLs per SDR. The quality of leads coming through 11x has been strong, with prospects demonstrating genuine interest and fit for Gupshup's platform.

> We're able to call more. We're able to test multiple messages in the market simultaneously. Our team is able to drive more SQLs. It's helping us scale as well. It's just been a fantastic tool.
>
> Ritika Sehgal, Director of Marketing

Source: [11x.ai](https://www.11x.ai/case-study/gupshup), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 50% is printed word for word on the page, near the name of Gupshup.
- Checked: the passage quoted above is copied word for word from the page, near the name of Gupshup.
- Checked: Gupshup uses 11x. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/gupshup-11x · How we check: https://www.usedby.ai/methodology