# How Halfords uses Bloomreach

**90%** reduction in search redirects

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/halfords), July 2026. Captured by usedby on 2026-10-08.

- Company: [Halfords](https://www.usedby.ai/companies/halfords.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Teams: digital, ecommerce, digital merchandisers

## The use case: how Halfords deploys Bloomreach

Halfords uses Bloomreach's AI-driven site search to improve relevance and automate search optimization across its motoring and cycling product catalog, replacing a legacy search solution that relied on manual redirects. It has also begun rolling Bloomreach out across product listing pages.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Halfords, not ours.

> Bloomreach has helped automate a number of manual search optimization tasks that previously required significant time from the team. We can now focus more on fine-tuning algorithms, reviewing performance, and identifying strategic enhancements

- **5%**: “5% average search CVR since launch, peaking nearly 7% on Black Friday”

> Bloomreach has helped automate a number of manual search optimization tasks that previously required significant time from the team.
>
> Lauren Round, Digital Product Owner at Halfords

Source: [bloomreach.com](https://www.bloomreach.com/en/case-studies/halfords), captured 2026-10-08.

## Bloomreach users in Retail

- [260 Sample Sale](https://www.usedby.ai/companies/260-sample-sale.md) — Confirmed
- [Coop](https://www.usedby.ai/companies/coop.md) — Confirmed
- [JD Sports](https://www.usedby.ai/companies/jd-sports.md) — Confirmed
- [Wickes](https://www.usedby.ai/companies/wickes.md) — Confirmed
- [Barbeques Galore](https://www.usedby.ai/companies/barbeques-galore.md) — Observed
- [JYSK](https://www.usedby.ai/companies/jysk.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 90% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Halfords.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Halfords uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/halfords-bloomreach · How we check: https://www.usedby.ai/methodology