# How Hawaiian Airlines uses Movable Ink

**75%**: “Results: 187% lift in conversions, 75% lift in revenue”

As published on [movableink.com](https://movableink.com/case-studies/hawaiian-airlines-case-study). Captured by usedby on 2026-10-08.

- Company: [Hawaiian Airlines](https://www.usedby.ai/companies/hawaiian-airlines.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Airlines & Aviation Services](https://www.usedby.ai/companies/industry/airlines-aviation-services.md)
- Teams: Marketing

## What the story says

Hawaiian Airlines' marketing team uses Movable Ink to automate and personalize its email campaigns, including crisis messaging, dynamic maps, live pricing in fare emails, and retargeting of abandoned bookings. This reduced its reliance on an external agency and let it adapt communications quickly.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Hawaiian Airlines, not ours.

> With Movable Ink, they embedded a dynamic banner at the bottom of the sends, displaying the latest deals on flights to Hawaii in real-time.

- **6%**: “Results: 6% lift in revenue”
- **9%**: “Results: 9% lift in click-through rate”

> Implementing a personalized retargeting program using real-time available pricing has allowed us to effectively generate incremental revenue and boost email engagement.
>
> Jena Zarro, Director of Consumer and Content Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 75% is printed word for word on the page, near the name of Hawaiian Airlines.
- Checked: the passage quoted above is copied word for word from the page, near the name of Hawaiian Airlines.
- Checked: Hawaiian Airlines uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/hawaiian-airlines-movable-ink · How we check: https://www.usedby.ai/methodology