# How Heineken uses Synthesia

**70,000 employees**: “70,000 employees trained”

As published on [synthesia.io](https://www.synthesia.io/case-studies/heineken), August 2026. Captured by usedby on 2026-10-02.

- Company: [Heineken](https://www.usedby.ai/companies/heineken.md)
- Tool: [Synthesia](https://www.usedby.ai/tools/synthesia.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)
- Teams: Customer Service and Logistics

## What the story says

A global manager at Heineken uses Synthesia to produce training videos on continuous improvement basics for employees worldwide. The videos are localized into multiple languages, replacing generic, mostly English PowerPoint decks.

Summary written by usedby from the source page, in English. The figures are those of Synthesia and Heineken, not ours.

> Today, Frank uses Synthesia to create videos to train Heineken employees worldwide in the basic concepts of continuous improvement.

- **170**: “170 countries reached with localized training”

> Before we started using Synthesia, we used a lot of PowerPoints, which I didn't like. They were generic, mostly in English, and simply failed at delivering the message to the people.
>
> Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics

> Before Synthesia, we relied on generic, mostly English PowerPoints that failed to deliver.
>
> Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics

> People hardly read anymore. Open a smartphone of a young person, and you see Instagram, TikTok, YouTube, etc. The preference for video, both in personal and professional lives, is undeniable.
>
> Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics

> I’ve never even used a tutorial, because the platform is so easy to use. This actually is the first time in my career that I've been an early adopter of new technology.
>
> Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics

> If you're considering trying Synthesia, don't get ready, get started.
>
> Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics

> Avant Synthesia, nous nous reposions sur des présentations PowerPoint génériques, principalement en anglais, qui n'étaient pas très efficaces.
>
> Frank van der Grijspaarde, Responsable TPM monde, service client et logistique

> Vor Synthesia haben wir uns allgemeine, meist englischsprachige PowerPoint-Präsentationen zurückgegriffen, die jedoch nicht den gewünschten Erfolg brachten.
>
> Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics

> No necesité siquiera un tutorial, porque la plataforma es muy fácil de usar. Esta es realmente la primera vez en mi carrera que adopto nueva tecnología antes que los demás.
>
> Frank van der Grijspaarde, Gerente Global de TPM, Servicio al Cliente y Logística

> Nunca precisei nem assistir a nenhum tutorial, porque é muito fácil de usar a plataforma. Na verdade, é a primeira vez na minha carreira que adoto precocemente uma nova tecnologia.
>
> Frank van der Grijspaarde, gerente global de TPM de atendimento ao cliente e logística

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 70,000 employees is printed word for word on the page, near the name of Heineken.
- Checked: the passage quoted above is copied word for word from the page, near the name of Heineken.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Heineken uses Synthesia. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/heineken-synthesia · How we check: https://www.usedby.ai/methodology