# How Henkel uses Cognigy

**68%**: “Henkel experiences a 68% acceleration in consumer research through AI Agent analytics.”

As published on [cognigy.com](https://www.cognigy.com/en/case-study/henkel). Captured by usedby on 2026-10-02.

- Company: [Henkel](https://www.usedby.ai/companies/henkel.md)
- Tool: [Cognigy](https://www.usedby.ai/tools/cognigy.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)
- Teams: Customer service, Contact centers

## What the story says

Henkel Consumer Brands runs AI Agents on Cognigy's platform across its brands, countries and messaging channels. The agents act as product advisors and consumer assistants, for example for adhesives, stain removal and hair care, and also provide consumer insights.

Summary written by usedby from the source page, in English. The figures are those of Cognigy and Henkel, not ours.

> Henkel Consumer Brands now operates 25 Agentic AI Agents across 11 countries and 7 channels, serving over 3 million users and handling more than 5 million consumer interactions annually.

- **25**: “Henkel Consumer Brands now operates 25 Agentic AI Agents across 11 countries and 7 channels, serving over 3 million users and handling more than 5 million consumer interactions annually.”
- **3 million**: “serving over 3 million users and handling more than 5 million consumer interactions annually.”
- **5 million**: “handling more than 5 million consumer interactions annually.”
- **10**: “Over 10 Henkel brands are enhanced by these AI Agents, which deliver consistent, multilingual service.”

> Cognigy.AI is flexible enough to cover various use cases while providing a common framework for global scaling and governance.
>
> Christian Hohmann, Head of New Technologies (AI)

> AI Agents are a real success for us. First: we help our beloved consumers. Second: we build a direct relationship with them. Third: we see a positive brand experience.
>
> Christian Hohmann, Head of New Technologies (AI) & IT-Management

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 68% is printed word for word on the page, near the name of Henkel.
- Checked: the passage quoted above is copied word for word from the page, near the name of Henkel.
- Checked: Henkel uses Cognigy. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/henkel-consumer-brands-cognigy · How we check: https://www.usedby.ai/methodology