# How Hex uses Clay

**50%**: “Hex has seen a 50% lift in win-rates for accounts first identified through a website visit signal”

As published on [clay.com](https://www.clay.com/customers/hex). Captured by usedby on 2026-10-02.

- Company: [Hex](https://www.usedby.ai/companies/hex.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Data & Analytics](https://www.usedby.ai/companies/industry/data-analytics.md)
- Teams: Marketing Ops, GTM Engineering, Sales, Marketing

## What the story says

Hex's GTM team uses Clay to monitor high-intent website visits and alert reps in Slack, to enrich accounts with custom data points sourced by AI agents, and to feed buying signals into a warehouse-based application that scores accounts for ABM.

Summary written by usedby from the source page, in English. The figures are those of Clay and Hex, not ours.

> Bryanna built a workflow in Clay that monitors Hex's highest-intent pages such as pricing, enterprise features, and contact-us, then enriches each ICP visitor automatically.

- **88%**: “Hex saw Clay fill 88% of the data gap left by their previous enrichment provider”
- **7%**: “a 7% improvement in total account coverage”
- **50,000+**: “The framework processes 50,000+ contacts through waterfall workflows”

> We consolidated three vendors into Clay and started enriching data points that didn't exist in any traditional database. Our reps went from starting every conversation cold to knowing exactly who to call and what to say.
>
> Bryanna Clancy, Marketing Ops & GTM Engineering Leader

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 50% is printed word for word on the page, near the name of Hex.
- Checked: the passage quoted above is copied word for word from the page, near the name of Hex.
- Checked: Hex uses Clay. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/hex-clay · How we check: https://www.usedby.ai/methodology