# How Hibbett uses Movable Ink

**40%**: “a 40% Lift in Conversions with AI”

As published on [movableink.com](https://movableink.com/case-studies/hibbett-case-study). Captured by usedby on 2026-10-08.

- Company: [Hibbett](https://www.usedby.ai/companies/hibbett.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Customer Lifecycle, Email marketing, Creative, Merchandising

## What the story says

Hibbett uses Movable Ink's Da Vinci AI to decide which story each customer receives in email, and Studio to generate product grids and new-arrivals modules from live feeds. This replaced manual segmentation and lets the team send many unique email versions each day.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Hibbett, not ours.

> This dynamic setup allows Hibbett to send over 5,000 unique versions of an email every day—something no manual workflow could ever support.

- **5,000**: “This dynamic setup allows Hibbett to send over 5,000 unique versions of an email every day—something no manual workflow could ever support.”
- **7 hours**: “The email team reclaimed 7 hours a week, freeing them to focus on testing, strategy, and growth.”

> Gone are the stale segments. Gone are the marketer preferences where we're making assumptions. And we're truly living in a personalized world now where every customer is getting what they want. Even if they don't know that they want it, they're getting it.
>
> Kayla Brown, Director, Customer Lifecycle

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 40% is printed word for word on the page, near the name of Hibbett.
- Checked: the passage quoted above is copied word for word from the page, near the name of Hibbett.
- Checked: Hibbett uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/hibbett-movable-ink-2 · How we check: https://www.usedby.ai/methodology