# How Hibbett uses Movable Ink

**40%+**: “a 40%+ lift in conversion rate”

As published on [movableink.com](https://movableink.com/case-studies/hibbetts-big-leap-into-ai-powered-relevance). Captured by usedby on 2026-10-08.

- Company: [Hibbett](https://www.usedby.ai/companies/hibbett.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Customer Lifecycle

## What the story says

Hibbett uses Movable Ink's Da Vinci AI to personalize customer engagement content, with the customer lifecycle team using it to tailor marketing to what customers want.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Hibbett, not ours.

> With Da Vinci, the team turned AI into time saved and results that delivered big: a 40%+ lift in conversion rate and seven hours back each week to focus on what matters.

- **seven hours**: “seven hours back each week”

> Gone are the stale segments. Gone are the marketer preferences where we're making assumptions. And we're truly living in a personalized world now where every customer is getting what they want. Even if they don't know that they want it, they're getting it.
>
> Kayla Brown, Director, Customer Lifecycle

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 40%+ is printed word for word on the page, near the name of Hibbett.
- Checked: the passage quoted above is copied word for word from the page, near the name of Hibbett.
- Checked: Hibbett uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/hibbett-movable-ink · How we check: https://www.usedby.ai/methodology