# How Hobbycraft uses Bloomreach

**5.45%**: “Together, these improvements resulted in a 5.45% uplift in overall revenue.”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/hobbycraft-search-plus), March 2026. Captured by usedby on 2026-10-18.

- Company: [Hobbycraft](https://www.usedby.ai/companies/hobbycraft.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Teams: Digital Merchandising

## What the story says

Hobbycraft, a UK crafts retailer, ran a proof of concept of Bloomreach's Loomi Search+ on its website, testing LLM precision mode and category learn-to-rank to improve relevance for long-tail queries and category rankings, and to surface products for trending searches without manual work.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Hobbycraft, not ours.

> The introduction of Loomi AI’s advanced search capabilities delivered measurable improvements in Hobbycraft’s product discovery performance and helped the retailer interpret shopper intent to connect customers with the right products.

- **5.13%**: “5.13% increase in RPV”
- **3.68%**: “3.68% increase in ATC rate”

> The initial results of our POC were fantastic across the board. Loomi AI didn’t just improve our numbers — it reignited an important internal conversation about how central search is to our business.
>
> Alex Jardine, Data Merchandising Manager at Hobbycraft

Source: [bloomreach.com](https://www.bloomreach.com/en/case-studies/hobbycraft-search-plus), captured 2026-10-18.

## What usedby checked

We compared the story with its live page on 2026-10-18.

- Checked: the figure 5.45% is printed word for word on the page, near the name of Hobbycraft.
- Checked: the passage quoted above is copied word for word from the page, near the name of Hobbycraft.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Hobbycraft uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/hobbycraft-bloomreach · How we check: https://www.usedby.ai/methodology