# How Holiday Inn uses Cresta

**42%**: “Holiday Inn saw a 42% increase in bookings per day”

As published on [cresta.com](https://cresta.com/customers/holiday-inn). Captured by usedby on 2026-10-07.

- Company: [Holiday Inn](https://www.usedby.ai/companies/holiday-inn.md)
- Tool: [Cresta](https://www.usedby.ai/tools/cresta.md)
- Teams: Sales, Contact Center

## What the story says

The sales team uses Cresta Coach and Cresta Agent Assist on voice and chat conversations. Managers read live call transcripts to coach agents in real time, and agents get hints, call flows and suggested responses during interactions.

Summary written by usedby from the source page, in English. The figures are those of Cresta and Holiday Inn, not ours.

> Holiday Inn saw a 42% increase in bookings per day with a 30% increase in conversion rates, all while volume dropped by about 50,000 calls.

- **30%**: “Holiday Inn saw a 42% increase in bookings per day with a 30% increase in conversion rates”
- **70%**: “ESAT jumped from 47% to 70%”
- **60%**: “agent attrition dropped from 120% to 60%”
- **7%**: “resulting in a 7% increase in coached conversations”

> Cresta is really the technology of the future. Everybody has Siri or Alexa; they’re used to having systems that help them and that’s what Cresta is.
>
> Jason Love, Director of Contact Center Training

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 42% is printed word for word on the page, near the name of Holiday Inn.
- Checked: the passage quoted above is copied word for word from the page, near the name of Holiday Inn.
- Checked: Holiday Inn uses Cresta. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/holiday-inn-club-vacations-cresta · How we check: https://www.usedby.ai/methodology