# How Homecentre uses Gupshup

**20X+**: “WhatsApp delivered an overall ROAS of 20X+ across campaigns”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/homecentre-achieves-20x-roas-by-driving-personalized-marketing-and-re-engagement-on-whatsapp/), March 2026. Captured by usedby on 2026-10-08.

- Company: [Homecentre](https://www.usedby.ai/companies/homecentre.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Marketing, CRM

## What the story says

Homecentre uses WhatsApp through Gupshup as a CRM channel to send segmented and personalized campaigns to customers, including churned users unreachable by push notifications. It attributes conversions by tracking messages sent, read and followed by a transaction.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Homecentre, not ours.

> WhatsApp delivered an overall ROAS of 20X+ across campaigns more than double the 7–8X average Homecentre sees from paid acquisition channels like Google, Meta, TikTok, and Snapchat.

- **55–60%**: “with 55–60% of delivered messages being read”
- **27–30X**: “Active segments returned 27–30X”
- **14–15X**: “potential churn segments a strong 14–15X”
- **~35X**: “the Saudi National Day campaign peaked at ~35X”

> WhatsApp has fundamentally changed how we think about CRM reach and performance measurement.
>
> Akash Saxena, Head of Digital Marketing, Homecentre (Landmark Group)

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 20X+ is printed word for word on the page, near the name of Homecentre.
- Checked: the passage quoted above is copied word for word from the page, near the name of Homecentre.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Homecentre uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/homecentre-gupshup · How we check: https://www.usedby.ai/methodology