# How Hone uses Profound

**800%** Increase in visibility for key topic

As published on [tryprofound.com](https://www.tryprofound.com/customers/hone). Captured by usedby on 2026-10-08.

- Company: [Hone](https://www.usedby.ai/companies/hone.md)
- Tool: [Profound](https://www.usedby.ai/tools/profound.md)
- Industry: [Gaming & Esports](https://www.usedby.ai/companies/industry/gaming-esports.md)
- Teams: product marketing, demand generation, content

## The use case: how Hone deploys Profound

Hone's marketing team uses Profound to monitor its visibility and citations in AI answer engines and to generate and optimize content, such as blog articles, so that AI systems cite its site as a source.

Summary written by usedby from the source page, in English. The figures are those of Profound and Hone, not ours.

> The newly created and optimized content began picking up citations in a matter of weeks, and caused Hone’s visibility in this category to increase 800%, helping them surpass over a dozen competitors in the space.

- **10x**: “Hone’s citation share for the category grew by 10x (from nearly 0% to 7%)”

> Profound gave us both the data and the partnership we needed
>
> Linda Schwaber-Cohen, VP of Marketing at Hone

Source: [tryprofound.com](https://www.tryprofound.com/customers/hone), captured 2026-10-08.

## Other companies using Profound

- [1840 & Company](https://www.usedby.ai/companies/1840-company.md) — Confirmed
- [Airbyte](https://www.usedby.ai/companies/airbyte.md) — Confirmed
- [Alchemy](https://www.usedby.ai/companies/alchemy.md) — Confirmed
- [Aleph](https://www.usedby.ai/companies/aleph.md) — Confirmed
- [Apartment List](https://www.usedby.ai/companies/apartment-list.md) — Confirmed
- [Arizona College of Nursing](https://www.usedby.ai/companies/arizona-college-of-nursing.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 800% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Hone.
- Checked: Hone uses Profound. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/hone-profound · How we check: https://www.usedby.ai/methodology