# How Housing.com uses Gupshup

**5X**: “Housing witnessed 5X growth in monthly listing uploads from the dropped-off users.”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/housing-com/), July 2024. Captured by usedby on 2026-10-08.

- Company: [Housing.com](https://www.usedby.ai/companies/housing-com.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Growth, Product

## What the story says

Housing.com uses Gupshup's WhatsApp Business Platform to send personalized property recommendations to buyers, collect feedback on sellers after interactions, and let property owners upload listings and photos through a WhatsApp bot.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Housing.com, not ours.

> Housing.com introduced the Seller Listing Bot. Through WhatsApp, the Housing team re-targeted the drop-offs. Those interested could conveniently upload photos and other details directly through WhatsApp, streamlining the listing process without a learning curve or needing multiple applications.

- **60%**: “Housing saw a 60% Feedback collection ratio post implementing the feedback bot.”

> Conversational engagement on WhatsApp has been nothing short of transformative for us at Housing.
>
> Kritika Rehan, Product Manager, Growth, Housing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 5X is printed word for word on the page, near the name of Housing.com.
- Checked: the passage quoted above is copied word for word from the page, near the name of Housing.com.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Housing.com uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/housing-com-gupshup · How we check: https://www.usedby.ai/methodology