# How VML uses Valence

As published on [valence.co](https://www.valence.co/blog/how-an-ai-coach-made-vml-more-coachable-and-more-connected), August 2026. Captured by usedby on 2026-10-24.

- Company: [VML](https://www.usedby.ai/companies/vml.md)
- Tool: [Valence](https://www.usedby.ai/tools/valence.md)
- Industry: [Agency & Studio](https://www.usedby.ai/companies/industry/agency-studio.md)
- Teams: Talent & Organizational Effectiveness, HR

## The use case: how VML deploys Valence

VML linked Valence's AI coach, Nadia, to its annual THRIVE career development program so every employee gets personalized, on-demand coaching on defining their personal brand and career. It is also being expanded to help managers and employees with return-to-office policy questions and other talent initiatives.

Summary written by usedby from the source page, in English. The figures are those of Valence and VML, not ours.

> The challenge became figuring out how to give all 26,000 employees support with an important but deeply personal process. VML knows the power of one-on-one coaching in this sort of process, but their human coaching team couldn’t possibly provide personalized support to every person engaging in the THRIVE process.

> Nadia seamlessly integrated into \[VML’s\] Thrive program. Employees understand the concept and the philosophy, but Nadia helps them self-reflect, make sense of feedback, hold themselves accountable to goals, and create development plans.
>
> Vidhi Thakker, Director of Talent & Organizational Effectiveness

Source: [valence.co](https://www.valence.co/customer-stories), captured 2026-10-03.

## Other AI tools used by VML

- [Yoodli](https://www.usedby.ai/tools/yoodli.md) — Confirmed
- [Krea](https://www.usedby.ai/tools/krea.md) — Observed

## Valence users in Agency & Studio

- [WPP](https://www.usedby.ai/companies/wpp.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-24.

- Checked: the passage quoted above is copied word for word from the page, near the name of VML.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: VML uses Valence. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/how-an-ai-coach-made-vml-s-workforce-more-coachable-and-more-connected · How we check: https://www.usedby.ai/methodology