# How Clay uses Dust

**58 hours**: “the GTME sales team of 20 currently saves around 58 hours each month”

As published on [dust.tt](https://dust.tt/customers/clay-scaling-gtme-team), June 2025. Captured by usedby on 2026-10-02.

- Company: [Clay](https://www.usedby.ai/companies/clay.md)
- Tool: [Dust](https://www.usedby.ai/tools/dust.md)
- Industry: [Sales Tech & CRM](https://www.usedby.ai/companies/industry/sales-tech-crm.md)
- Teams: GTME, Operations, Sales, product support, growth strategy
- Customer since (as the page says): After initiating her use of Dust in December 2024

## What the story says

Clay uses Dust as a Slack-based agent that gives its GTM engineering team a self-service knowledge hub, drawing on the sales center, internal docs and Slack conversations to answer onboarding and sales enablement questions. It is also used for tasks such as writing job descriptions, reviewing legal documents and accelerating content creation.

Summary written by usedby from the source page, in English. The figures are those of Dust and Clay, not ours.

> By incorporating Dust into their onboarding and enablement process, the GTME sales team of 20 currently saves around 58 hours each month—more than a full work week reclaimed for higher-value activities.

- **100%**: “which has achieved a 100% adoption rate within the GTME team”
- **24 hours**: “Caren had a working agent set up in just 24 hours”
- **30 seconds**: “had a list of 100 companies within 30 seconds”

> Dust is the most impactful software we've adopted since building Clay.
>
> Everett Berry, Head of GTM Engineering

> Dust democratizes information access, so it's no longer about who joined the company the earliest or who sits closest to the Head of Sales or who has the better onboarding buddy. Now there's just a single source of truth for everyone to point to.
>
> Caren Duane, Operations Team

> It’s not just about retrieving information from one place. Our sales team needs information that’s often scattered across multiple internal applications. Dust brings it all together.
>
> Caren Duane, Operations Team

> Last month, we noticed there were a lot of questions around pricing, so we're now doing more intensive pricing enablement and documentation. The questions people ask Dust directly inform our strategy.
>
> Caren Duane, Operations Team

> For fast-growing startups, Dust is the way to scale knowledge
>
> Caren Duane, Operations Team

> This singular channel is where people ask every sales enablement question—from procurement and pricing to product capabilities to process guidance. It's become our central knowledge hub
>
> Caren Duane, Operations Team

> I was trying to move really quickly because we had a bunch of new hires starting, and everything I was looking for, it seemed like Dust had.
>
> Caren Duane, Operations Team

> One of the reasons why working at Clay is amazing is because if you're excited about something and can prove it out, you have the freedom to pursue it.
>
> Caren Duane, Operations Team

> Stale links are a big issue on sales teams, especially as they get bigger, so having a single source of truth is crucial.
>
> Caren Duane, Operations Team

> The sales center doesn't cover everything because the product is evolving so quickly. So Dust will also pull from Slack conversations and other docs that might not yet have an official stamp of approval.
>
> Caren Duane, Operations Team

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 58 hours is printed word for word on the page, near the name of Clay.
- Checked: the passage quoted above is copied word for word from the page, near the name of Clay.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Clay uses Dust. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/how-clay-is-powering-4x-team-growth-with-dust-332c97f4 · How we check: https://www.usedby.ai/methodology