# How HP uses Insider One

As published on [insiderone.com](https://insiderone.com/case-studies/hp/), August 2026. Captured by usedby on 2026-10-08.

- Company: [HP](https://www.usedby.ai/companies/hp.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Semiconductors & Hardware](https://www.usedby.ai/companies/industry/semiconductors-hardware.md)

## The use case: how HP deploys Insider One

HP's ANZ online store uses Insider One to analyze visitor behavior and show personalized product recommendations and offers, including to anonymous visitors. It also sends web push notifications to re-engage anonymous visitors without requiring login.

Summary written by usedby from the source page, in English. The figures are those of Insider One and HP, not ours.

> Additionally, Insider One's Web Push Notifications have become essential for re-engaging anonymous users. By obtaining visitor permission, HP can send personalized messages and promotions without requiring them to log in or create an account, driving engagement and conversions effectively.

> Our key challenges included the need to drive greater return from finite marketing resources and a need to engage with anonymous shoppers.
>
> Mark Loosschilder, HP Store Country Manager, ANZ

Source: [insiderone.com](https://insiderone.com/case-studies/hp/), captured 2026-10-08.

## Other AI tools used by HP

- [Celonis](https://www.usedby.ai/tools/celonis.md) — Confirmed
- [ThoughtSpot](https://www.usedby.ai/tools/thoughtspot.md) — Confirmed
- [Beautiful.ai](https://www.usedby.ai/tools/beautiful.md) — Observed
- [Eightfold](https://www.usedby.ai/tools/eightfold.md) — Observed
- [Factory](https://www.usedby.ai/tools/factory.md) — Observed
- [Galileo](https://www.usedby.ai/tools/galileo.md) — Observed

## Insider One users in Semiconductors & Hardware

- [Lenovo](https://www.usedby.ai/companies/lenovo.md) — Confirmed
- [Samsung](https://www.usedby.ai/companies/samsung.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of HP.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: HP uses Insider One. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/hp-insider-one · How we check: https://www.usedby.ai/methodology