# How HSE uses Parloa

**3 million**: “AI-driven execution of up to 3 million calls per year”

As published on [parloa.com](https://www.parloa.com/customers/hse/), July 2025. Captured by usedby on 2026-10-03.

- Company: [HSE](https://www.usedby.ai/companies/hse.md)
- Tool: [Parloa](https://www.usedby.ai/tools/parloa.md)
- Teams: Customer Service

## What the story says

HSE uses Parloa's conversational AI agent, EASY AI, to take telephone orders automatically through voice dialog, replacing a DTMF-based hotline. The agent also makes cross-sell product recommendations during calls and supports customer advisors at busy times.

Summary written by usedby from the source page, in English. The figures are those of Parloa and HSE, not ours.

> AI-driven execution of up to 3 million calls per year, with up to 600 simultaneous calls

- **10%**: “Achieved an AI agent cross-sell rate of 10%”
- **600**: “AI-driven execution of up to 3 million calls per year, with up to 600 simultaneous calls”

> With the Parloa platform, we can now accept a large number of orders automatically. From product entry to individual details like product variations (colors, sizes), to storing payment methods, everything is easier thanks to voice control. And all orders are stored in HSE’s linked CRM system.
>
> Uwe Richter, Director of Customer Service

> Together with Parloa and MUUUH!, we brought to life a modern conversational AI that not only improves the customer experience, but also helps us achieve our business goals.
>
> Uwe Richter, Director of Customer Service

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 3 million is printed word for word on the page, near the name of HSE.
- Checked: the passage quoted above is copied word for word from the page, near the name of HSE.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: HSE uses Parloa. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/hse-parloa · How we check: https://www.usedby.ai/methodology