# How Huckberry uses Algolia

**9.4%**: “Since implementing Algolia, Huckberry has seen a 9.4% increase in revenue for customers with a Personalization profile.”

As published on [algolia.com](https://www.algolia.com/customers/huckberry). Captured by usedby on 2026-10-07.

- Company: [Huckberry](https://www.usedby.ai/companies/huckberry.md)
- Tool: [Algolia](https://www.usedby.ai/tools/algolia.md)
- Teams: Merchandising

## What the story says

Huckberry, a men's wear and outdoor gear retailer, replaced its Elasticsearch-based search with Algolia for site search, browse, brand and category pages. It indexes product, call-out and page data and uses AI Personalization, Dynamic Re-ranking, A/B Testing and Analytics to tailor results to each shopper.

Summary written by usedby from the source page, in English. The figures are those of Algolia and Huckberry, not ours.

> The company has seen significantly improved revenue and conversion rates for customers who were matched with products based on AI Personalization, Hepworth says. Since implementing Algolia, Huckberry has seen a 9.4% increase in revenue for customers with a Personalization profile.

> We opted for Algolia primarily for its performance, alleviating concerns about scalability.
>
> Josh Hepworth, Head of Technology at Huckberry

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 9.4% is printed word for word on the page, near the name of Huckberry.
- Checked: the passage quoted above is copied word for word from the page, near the name of Huckberry.
- Checked: Huckberry uses Algolia. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/huckberry-algolia · How we check: https://www.usedby.ai/methodology