# How Huel uses Movable Ink

**10%**: “One personalized block lifted revenue by 10% on average.”

As published on [movableink.com](https://movableink.com/case-studies/huel-increases-revenue-by-10-with-every-personalized-email-block). Captured by usedby on 2026-10-08.

- Company: [Huel](https://www.usedby.ai/companies/huel.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: CRM

## What the story says

Huel uses Movable Ink to add dynamic, personalized content blocks to its marketing emails, replacing sends that were previously built from scratch with no personalization.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Huel, not ours.

> With Movable Ink, the team added dynamic content that delivered immediate results. One personalized block lifted revenue by 10% on average. Now, personalization is everywhere and performance is up.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 10% is printed word for word on the page, near the name of Huel.
- Checked: the passage quoted above is copied word for word from the page, near the name of Huel.
- Checked: Huel uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/huel-movable-ink · How we check: https://www.usedby.ai/methodology