# How Hult Ashridge uses Mindset

**33 programs**: “33 programs live within weeks.”

As published on [mindset.ai](https://www.mindset.ai/library/case-studies/hult-ashridge). Captured by usedby on 2026-10-04.

- Company: [Hult Ashridge](https://www.usedby.ai/companies/hult-ashridge.md)
- Tool: [Mindset](https://www.usedby.ai/tools/mindset.md)
- Teams: Technology, Engineering

## What the story says

Hult Ashridge built Ava, a virtual learning assistant, into its Xceed and Leadership Live platforms using Mindset's agent framework. Each client program gets its own agent scoped to its own content, helping executive learners get answers between coaching sessions without changing the existing MongoDB, Vimeo and xAPI stack.

Summary written by usedby from the source page, in English. The figures are those of Mindset and Hult Ashridge, not ours.

> Leadership Live launched on 25 September 2025, and by October 33 clients had Ava in their program experience.

- **less than 15 hours**: “The first agent shipped with less than 15 hours of total engineering time, without pulling engineers off core platform work.”
- **76% toward 80%**: “NPS moving from 76% toward 80%.”

> Our clients were already using ChatGPT between coaching sessions. We had RFPs for AI coaching and nothing to answer them with. We needed something that could give each program its own agent with access to the right content, across 2,000 programs, without any data leaking between clients, and that could sit inside both our platforms without us having to rebuild them. I also wasn't willing to add five vendors to get there. I wanted one partner who covered the lot.
>
> Emma Thompson, Head of Technology

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 33 programs is printed word for word on the page, near the name of Hult Ashridge.
- Checked: the passage quoted above is copied word for word from the page, near the name of Hult Ashridge.
- Checked: Hult Ashridge uses Mindset. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/hult-ashridge-mindset · How we check: https://www.usedby.ai/methodology