# How IBM uses Adobe Firefly

As published on [ibm.com](https://www.ibm.com/think/news/ai-creative-tools-are-ready-businesses-arent), September 2025. Captured by usedby on 2026-10-24.

- Company: [IBM](https://www.usedby.ai/companies/ibm.md)
- Tool: [Adobe Firefly](https://www.usedby.ai/tools/adobe-firefly.md)
- Industry: [IT Services & System Integration](https://www.usedby.ai/companies/industry/it-services-system-integration.md)

## The use case: how IBM deploys Adobe Firefly

IBM has started using Adobe Firefly as an AI design tool, rolling it out gradually while accounting for security, data privacy, legal contracts and brand guidelines.

Summary written by usedby from the source page, in English. The figures are those of Adobe Firefly and IBM, not ours.

> IBM has started using Adobe’s AI design tool, Adobe Firefly—but the rollout has been thoughtful.

> When it comes to enterprise, there are so many more considerations to take in, like security, data privacy, legal contracts, brand guidelines
>
> Todd Cramer, Design Leader at IBM

Source: [ibm.com](https://www.ibm.com/think/news/ai-creative-tools-are-ready-businesses-arent), captured 2026-10-24.

## Other AI tools used by IBM

- [CoreWeave](https://www.usedby.ai/tools/coreweave.md) — Confirmed
- [CrewAI](https://www.usedby.ai/tools/crewai.md) — Confirmed
- [Weights & Biases](https://www.usedby.ai/tools/weights-and-biases.md) — Confirmed
- [Blip](https://www.usedby.ai/tools/blip.md) — Observed
- [Cerebras](https://www.usedby.ai/tools/cerebras.md) — Observed
- [Cline](https://www.usedby.ai/tools/cline.md) — Observed

## Adobe Firefly users in IT Services & System Integration

- [Microsoft](https://www.usedby.ai/companies/microsoft.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-25.

- Checked: the passage quoted above is copied word for word from the page, near the name of IBM.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: IBM uses Adobe Firefly. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/ibm-adobe-firefly · How we check: https://www.usedby.ai/methodology