# How ICICI Prudential Life Insurance uses TruefanAI

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-icici-Prudential). Captured by usedby on 2026-10-04.

- Company: [ICICI Prudential Life Insurance](https://www.usedby.ai/companies/icici-prudential-life-insurance.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)
- Industry: [Insurance & InsurTech](https://www.usedby.ai/companies/industry/insurance-insurtech.md)
- Teams: Agents

## What the story says

ICICI Prudential used TrueFan AI to generate personalized celebrity videos, each introducing an individual agent by name, which agents shared with prospective customers over WhatsApp and email to start conversations and generate leads.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and ICICI Prudential Life Insurance, not ours.

> Each agent received a customised video where Surya Kumar Yadav introduced them by name and encouraged the customer to connect. This blend of familiarity and celebrity impact helped agents stand out.

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the passage quoted above is copied word for word from the page, near the name of ICICI Prudential Life Insurance.
- Checked: ICICI Prudential Life Insurance uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/icici-prudential-truefanai · How we check: https://www.usedby.ai/methodology