# How Imprint uses Sierra

As published on [sierra.ai](https://sierra.ai/customers/imprint), May 2026. Captured by usedby on 2026-10-07.

- Company: [Imprint](https://www.usedby.ai/companies/imprint.md)
- Tool: [Sierra](https://www.usedby.ai/tools/sierra.md)
- Teams: Customer Support

## What the story says

Imprint uses Sierra to run an AI customer support agent across its co-branded credit card programs. The agent handles tasks like checking balances, making payments and issuing replacement cards, and applies brand-specific tone and vocabulary through Agent Studio overrides.

Summary written by usedby from the source page, in English. The figures are those of Sierra and Imprint, not ours.

> Imprint needed an agent that could do real things, like processing payments, checking balances, and issuing replacement cards, while reflecting the specific voice, tone, and customer needs of each individual brand partner.

> Neither our cardholders nor our partners care about our cost structure,
>
> Will Larson, CTO

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the passage quoted above is copied word for word from the page, near the name of Imprint.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Imprint uses Sierra. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/imprint-sierra · How we check: https://www.usedby.ai/methodology