# How Indomie uses TruefanAI

**67382 videos**: “67382 videos were created, each uniquely customized with the user’s name”

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-indomie-mothers-day). Captured by usedby on 2026-10-04.

- Company: [Indomie](https://www.usedby.ai/companies/indomie.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)

## What the story says

Indomie ran a Mother's Day 2025 campaign in which customers commented 'Mother' on Instagram or Facebook and received a personalized AI celebrity video via a WhatsApp-first journey. Each video carried the user's name and a Mother's Day message, delivered in real time.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Indomie, not ours.

> 67382 videos were created, each uniquely customized with the user’s name and a heartfelt Mother’s Day message.

- **two months**: “Due to overwhelming response, the two-week campaign was extended to two months.”

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 67382 videos is printed word for word on the page, near the name of Indomie.
- Checked: the passage quoted above is copied word for word from the page, near the name of Indomie.
- Checked: each number in our summary is printed on the page.
- Checked: Indomie uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/indomie-truefanai · How we check: https://www.usedby.ai/methodology