# How IndusInd Bank uses Gupshup

**10X** increase in ROI over email, in-app push

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/induslnd-bank-leverages-omnichannel-conversational-support/), March 2023. Captured by usedby on 2026-10-08.

- Company: [IndusInd Bank](https://www.usedby.ai/companies/indusind-bank.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)

## What the story says

IndusInd Bank launched IndusAssist, a voice- and chat-enabled virtual assistant built with Gupshup and Amazon Alexa. Customers use it to do banking tasks such as checking balances, reviewing transactions, transferring funds, and paying credit cards and loans.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and IndusInd Bank, not ours.

> This innovative solution empowers customers to perform a wide range of banking tasks using simple voice commands from the comfort of their home.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 10X is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of IndusInd Bank.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: IndusInd Bank uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/indusind-bank-gupshup · How we check: https://www.usedby.ai/methodology