# How Intercom uses Clay

**140%** Growth in outbound-sourced pipeline

As published on [clay.com](https://www.clay.com/customers/intercom). Captured by usedby on 2026-11-05.

- Company: [Intercom](https://www.usedby.ai/companies/intercom.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Sales Tech & CRM](https://www.usedby.ai/companies/industry/sales-tech-crm.md)
- Teams: RevOps, Sales

## The use case: how Intercom deploys Clay

Intercom uses Clay to enrich CRM records with data from many providers and to run continuous enrichment flows that source and update target account lists for its AI agent Fin. The transparent signals let sales reps see why an account qualified.

Summary written by usedby from the source page, in English. The figures are those of Clay and Intercom, not ours.

> With Clay, RevOps and sales managers could now sit together, adjust filters live, and regenerate new lists in minutes — and sales reps could see exactly why an account qualified, down to the raw signals.

- **4,000+**: “Sourced 4,000+ accounts”
- **21,000**: “Enriched 21,000 contacts”

> Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands,
>
> Alexander DeMoulin, Director of GTM Ops

Source: [clay.com](https://www.clay.com/customers/intercom), captured 2026-10-02.

> Clay helps us identify companies that are the best fit for Fin. We now know exactly which signals — including niche ones — predict that an account matches our ideal profile,
>
> Alexander DeMoulin, Director of GTM Ops

Source: [clay.com](https://www.clay.com/customers/intercom), captured 2026-10-02.

> Our enrichment flows run continuously, so our data is always up-to-date and relevant,
>
> Alexander DeMoulin, Director of GTM Ops

Source: [clay.com](https://www.clay.com/customers/intercom), captured 2026-10-02.

> We can spin up lists in five minutes to pilot with sales reps and iterate fast,
>
> Alexander DeMoulin, Director of GTM Ops

Source: [clay.com](https://www.clay.com/customers/intercom), captured 2026-10-02.

> Clay is like a 'glass box' — it's interpretable and auditable,
>
> Alexander DeMoulin, Director of GTM Ops

Source: [clay.com](https://www.clay.com/customers/intercom), captured 2026-10-02.

> Clay helped us figure out how to support our reps so they can do the part of the job that matters most,
>
> Alexander DeMoulin, Director of GTM Ops

Source: [clay.com](https://www.clay.com/customers/intercom), captured 2026-10-02.

## Other AI tools used by Intercom

- [Assembled](https://www.usedby.ai/tools/assembled.md) — Confirmed
- [Augment Code](https://www.usedby.ai/tools/augment-code.md) — Confirmed
- [Coda](https://www.usedby.ai/tools/coda.md) — Confirmed
- [Intercom](https://www.usedby.ai/tools/intercom.md) — Confirmed
- [incident.io](https://www.usedby.ai/tools/incident-io.md) — Confirmed
- [ChatGPT](https://www.usedby.ai/tools/chatgpt.md) — Observed

## Other companies using Clay

- [A-LIGN](https://www.usedby.ai/companies/a-lign.md) — Confirmed
- [AlertMedia](https://www.usedby.ai/companies/alertmedia.md) — Confirmed
- [Anthropic](https://www.usedby.ai/companies/anthropic.md) — Confirmed
- [Coverflex](https://www.usedby.ai/companies/coverflex.md) — Confirmed
- [ElevenLabs](https://www.usedby.ai/companies/elevenlabs.md) — Confirmed
- [Exit Five](https://www.usedby.ai/companies/exit-five.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-05.

- Checked: the figure 140% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Intercom.
- Checked: Intercom uses Clay. Confirmed line. Latest check across sources: 2026-11-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/intercom-clay · How we check: https://www.usedby.ai/methodology