# How JD Sports uses Bloomreach

**65%**: “JD Sports achieved a 65% increase in conversion rate from UK audiences”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/jd-sports), March 2026. Captured by usedby on 2026-10-18.

- Company: [JD Sports](https://www.usedby.ai/companies/jd-sports-jdsports-co-uk.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Teams: CRM

## What the story says

JD Sports uses Bloomreach's Loomi AI platform to unify customer data and run personalized, automated campaigns across email, push, weblayers and paid media. These include abandoned basket, win-back, welcome and product recommendation flows across its UK and European markets.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and JD Sports, not ours.

> JD Sports achieved a 65% increase in conversion rate from UK audiences, while in Spain, personalized campaigns drove a 75% uplift in open rates.

- **75%**: “in Spain, personalized campaigns drove a 75% uplift in open rates”

> Bloomreach is the platform that made enterprise-level CRM possible for JD Sports at scale. Across the UK and European markets, it’s given us the infrastructure to move faster, segment smarter, and activate across every channel without compromise. CRM is now a serious revenue driver for this business.
>
> Lorna Harford, Head of CRM at JD Sports

Source: [bloomreach.com](https://www.bloomreach.com/en/case-studies/jd-sports), captured 2026-10-18.

## What usedby checked

We compared the story with its live page on 2026-10-18.

- Checked: the figure 65% is printed word for word on the page, near the name of JD Sports.
- Checked: the passage quoted above is copied word for word from the page, near the name of JD Sports.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: JD Sports uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/jd-sports-bloomreach · How we check: https://www.usedby.ai/methodology