# How JetBlue uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/jetblue-case-study). Captured by usedby on 2026-10-08.

- Company: [JetBlue](https://www.usedby.ai/companies/jetblue.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Airlines & Aviation Services](https://www.usedby.ai/companies/industry/airlines-aviation-services.md)
- Teams: Marketing
- Customer since (as the page says): The Movable Ink and JetBlue partnership was born in 2015

## The use case: how JetBlue deploys Movable Ink

JetBlue uses Movable Ink to personalize emails and in-app or push messages across channels. Content such as real-time fares, bundled flight and hotel prices, and credit card upgrade offers is tailored to each customer using first-party data.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and JetBlue, not ours.

> As part of the same campaign, a push notification was sent to consumers to alert with intention. This type of communication captured the customer’s attention quickly, resulting in an 11% increase in direct opens to the JetBlue app.

## Other AI tools used by JetBlue

- [ASAPP](https://www.usedby.ai/tools/asapp.md) — Confirmed
- [ChatGPT](https://www.usedby.ai/tools/chatgpt.md) — Observed
- [Databricks](https://www.usedby.ai/tools/databricks.md) — Observed
- [Monte Carlo](https://www.usedby.ai/tools/monte-carlo.md) — Observed
- [mabl](https://www.usedby.ai/tools/mabl.md) — Observed

## Movable Ink users in Airlines & Aviation Services

- [Frontier Airlines](https://www.usedby.ai/companies/frontier-airlines.md) — Confirmed
- [Hawaiian Airlines](https://www.usedby.ai/companies/hawaiian-airlines.md) — Confirmed
- [Southwest Airlines](https://www.usedby.ai/companies/southwest-airlines.md) — Confirmed
- [United Airlines](https://www.usedby.ai/companies/united-airlines.md) — Confirmed
- [Virgin Atlantic](https://www.usedby.ai/companies/virgin-atlantic.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of JetBlue.
- Checked: JetBlue uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/jetblue-movable-ink · How we check: https://www.usedby.ai/methodology