# How Kaizen Gaming uses Optimove

**400 campaigns**: “Today, the company runs 400 campaigns concurrently, reaching over 13 million customers”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/kaizen-gaming). Captured by usedby on 2026-10-08.

- Company: [Kaizen Gaming](https://www.usedby.ai/companies/kaizen-gaming.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM

## What the story says

Kaizen Gaming's CRM team uses Optimove for customer segmentation, campaign automation and personalized communications, replacing a manual Excel-based process. This lets the team run far more concurrent campaigns while supporting expansion into new markets.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Kaizen Gaming, not ours.

> Before Optimove, Kaizen could run two campaigns at the same time for about 100,000 customers. Today, the company runs 400 campaigns concurrently, reaching over 13 million customers with relevant content and communications.

- **40%**: “Kaizen’s personalized email templates generated a 10% increase in open rates and a 40% increase in click-through rates.”
- **13 million**: “Today, the company runs 400 campaigns concurrently, reaching over 13 million customers with relevant content and communications.”
- **400**: “Kaizen now works with roughly 400 customer attributes and can also create its own attributes and calculations directly in the platform.”

> Optimove helped us scale our CRM operations while keeping our team size lean. In 2019 we ran 2 plans for 100K customers. By 2024, we manage 400+ recurring plans targeting 13M customers with the same core team, thanks to automation.
>
> Konstantinos Tsachouridis, CRM Director

> Without Optimove, there was no way we could engage with all the segments that we needed to,
>
> Konstantinos Chelakis, Head of Customer Lifecycle Management

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 400 campaigns is printed word for word on the page, near the name of Kaizen Gaming.
- Checked: the passage quoted above is copied word for word from the page, near the name of Kaizen Gaming.
- Checked: Kaizen Gaming uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/kaizen-gaming-optimove · How we check: https://www.usedby.ai/methodology