# How Kärcher uses Insider One

**2.5X**: “Agent One™ generated 2.5X more incremental net revenue”

As published on [insiderone.com](https://insiderone.com/case-studies/karcher-agent-one/), November 2026. Captured by usedby on 2026-11-15.

- Company: [Kärcher](https://www.usedby.ai/companies/karcher.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Manufacturing](https://www.usedby.ai/companies/industry/manufacturing.md)
- Teams: Marketing

## The use case: how Kärcher deploys Insider One

Kärcher uses Insider One's Agent One to plan, run and optimize personalized customer engagement autonomously, within brand guardrails set by its marketing team. It also uses Eureka, Web Personalization, Smart Recommender and Architect for onsite search, product discovery and cart abandonment follow-up.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Kärcher, not ours.

> Compared with equivalent manually configured journeys, Agent One™ generated 2.5X more incremental net revenue. By learning from every outcome and improving decisions as it operates, it cut journey effort by 88%, giving Kärcher greater optimization capacity with the same team.

- **88%**: “it cut journey effort by 88%”
- **47%**: “Personalized discovery experiences delivered 47% higher search-driven conversion”
- **21%**: “increased revenue per personalized visitor by 21%”
- **31%**: “Kärcher reduced cart abandonment by 31%”

> With Agent One™ Teams, we define the outcome, strategy, and guardrails. The system then plans, coordinates, and improves the engagement needed to pursue that outcome, expanding our decision-making and execution capacity beyond what our team could achieve manually and enabling us to deliver more impactful customer engagement at scale.
>
> Pelin Gülbay Özdemir, Marketing Director, Kärcher Home & Garden

Source: [insiderone.com](https://insiderone.com/case-studies/karcher-agent-one/), captured 2026-11-15.

## Insider One users in Manufacturing

- [Belgian Cycling Factory](https://www.usedby.ai/companies/belgian-cycling-factory.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-15.

- Checked: the figure 2.5X is printed word for word on the page, near the name of Kärcher.
- Checked: the passage quoted above is copied word for word from the page, near the name of Kärcher.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Kärcher uses Insider One. Confirmed line. Latest check across sources: 2026-11-15.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/karcher-insider-one · How we check: https://www.usedby.ai/methodology