# How Kelly Services uses HubSpot

**32%**: “The move resulted in a 32% increase in site users and a 26% rise in sessions in the eight months following the launch.”

As published on [hubspot.com](https://www.hubspot.com/case-studies/kelly-services). Captured by usedby on 2026-10-03.

- Company: [Kelly Services](https://www.usedby.ai/companies/kelly-services.md)
- Tool: [HubSpot](https://www.usedby.ai/tools/hubspot.md)
- Industry: [HR & Recruiting](https://www.usedby.ai/companies/industry/hr-recruiting-hr-tech.md)
- Teams: Marketing, Sales

## What the story says

Kelly Services uses Marketing Hub and Content Hub to unify marketing across its business units, segment audiences, and personalize content. It migrated its websites to Content Hub and also uses it for social posts, landing pages, newsletters, and the annual Re:Work Report, and has piloted Sales Hub for its sales teams.

Summary written by usedby from the source page, in English. The figures are those of HubSpot and Kelly Services, not ours.

> They migrated all its websites to HubSpot’s Content Hub, enabling them to track customer journeys more effectively without technical assistance. This shift empowered Kelly to respond faster to customer needs, improving communication and service.

- **60%**: “This streamlined content strategy has led to a 60% increase in conversions.”
- **300**: “Following this success, New Breed further helped Kelly expand the use of Sales Hub and on boarded over 300 users across 15 teams.”

> It’s key to have Marketing Hub and Content Hub connected because it makes campaign building and content personalization so much easier.
>
> Elizabeth Riley Boyer, Vice President, Business Unit Marketing

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 32% is printed word for word on the page, near the name of Kelly Services.
- Checked: the passage quoted above is copied word for word from the page, near the name of Kelly Services.
- Checked: Kelly Services uses HubSpot. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/kelly-services-hubspot · How we check: https://www.usedby.ai/methodology