# How Kendra Scott uses iAdvize

**160%**: “160% YoY revenue growth from AI-influenced purchases”

As published on [iadvize.com](https://www.iadvize.com/en/customers/kendra-scott). Captured by usedby on 2026-10-04.

- Company: [Kendra Scott](https://www.usedby.ai/companies/kendra-scott.md)
- Tool: [iAdvize](https://www.usedby.ai/tools/iadvize.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: Digital & E-commerce

## What the story says

Kendra Scott uses iAdvize's AI Shopping Assistant on its e-commerce site as a sales tool to guide shoppers toward purchase decisions, rather than as a way to reduce service costs.

Summary written by usedby from the source page, in English. The figures are those of iAdvize and Kendra Scott, not ours.

> Kendra Scott didn't deploy AI to cut costs. They deployed it to sell. Under the leadership of Kamanasish Kundu, SVP of Digital & E-commerce, the jewelry brand repositioned iAdvize's AI Shopping Assistant as a frontline revenue driver.

- **6x**: “A 6x conversion lift on assisted shoppers”

> We weren't trying to reduce service costs. We were creating a new revenue stream. Framing AI as a sales enabler was the unlock that helped us scale with purpose.
>
> Kamanasish Kundu, SVP Digital & E-commerce, Kendra Scott

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 160% is printed word for word on the page, near the name of Kendra Scott.
- Checked: the passage quoted above is copied word for word from the page, near the name of Kendra Scott.
- Checked: Kendra Scott uses iAdvize. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/kendra-scott-iadvize · How we check: https://www.usedby.ai/methodology