# How Kinsta uses OneSignal

**2.5%**: “our push traffic converts at a rate of 2.5%”

As published on [onesignal.com](https://onesignal.com/case-studies/kinsta), March 2019. Captured by usedby on 2026-11-14.

- Company: [Kinsta](https://www.usedby.ai/companies/kinsta.md)
- Tool: [OneSignal](https://www.usedby.ai/tools/onesignal.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)

## The use case: how Kinsta deploys OneSignal

Kinsta uses OneSignal web push notifications to reach readers right after new tutorials are published, drive website traffic, and bring in leads and customers. It uses segmentation to personalize offers and upsells, and the WordPress plugin to automatically send notifications for new posts.

Summary written by usedby from the source page, in English. The figures are those of OneSignal and Kinsta, not ours.

> With OneSignal’s support for UTM parameters, Kinsta found that users arriving from notifications have a higher session duration and lower bounce rate. They also convert into leads and customers, leading to a direct increase in Kinsta’s subscription revenue.

- **15 minutes**: “We had everything up and running in a matter of 15 minutes and in less than 3 months of using OneSignal, it was already our third highest organic traffic source!”
- **90%**: “But 90% of Kinsta’s traffic uses the Chrome browser.”

> We had everything up and running in a matter of 15 minutes and in less than 3 months of using OneSignal, it was already our third highest organic traffic source!
>
> Brian Jackson, CMO, Kinsta

Source: [onesignal.com](https://onesignal.com/case-studies/kinsta), captured 2026-11-14.

## Other AI tools used by Kinsta

- [Apollo](https://www.usedby.ai/tools/apollo.md) — Observed

## Other companies using OneSignal

- [Beach Bum Games](https://www.usedby.ai/companies/beach-bum-games.md) — Confirmed
- [Betmate](https://www.usedby.ai/companies/betmate.md) — Confirmed
- [BetterMe](https://www.usedby.ai/companies/betterme.md) — Confirmed
- [Bitcoin.com](https://www.usedby.ai/companies/bitcoin-com.md) — Confirmed
- [Blue Wizard](https://www.usedby.ai/companies/blue-wizard.md) — Confirmed
- [Buenbit](https://www.usedby.ai/companies/buenbit.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-14.

- Checked: the figure 2.5% is printed word for word on the page, near the name of Kinsta.
- Checked: the passage quoted above is copied word for word from the page, near the name of Kinsta.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Kinsta uses OneSignal. Confirmed line. Latest check across sources: 2026-11-15.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/kinsta-onesignal · How we check: https://www.usedby.ai/methodology