# How KPAX Marketing uses Optimove

As published on [optimove.com](https://www.optimove.com/resources/case-studies/kpax). Captured by usedby on 2026-10-11.

- Company: [KPAX Marketing](https://www.usedby.ai/companies/kpax-marketing.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM, Product

## What the story says

KPAX, an online marketing agency serving gambling operators, uses Opti-X to automate real-time, AI-driven content recommendations across its brands and markets. This replaced manual updates and in-house tools and lets its CRM and product teams manage personalization without technical support.

Summary written by usedby from the source page, in English. The figures are those of Optimove and KPAX Marketing, not ours.

> With Opti-X, KPAX’s CRM and product teams gained full control over content personalization without requiring technical input. This enabled them to create micro-segmented experiences that cater to each player’s needs—whether they prefer specific games, promotions, or tailored offers.

> With Opti-X, we’ve moved from broad, location-based targeting to true one-to-one personalization, allowing us to deliver the right content to the right players at the right time. Now, everything can be managed within the CRM team, without needing additional tech support, which has saved us significant time and effort
>
> Pernilla Strand, Head of CRM

Source: [optimove.com](https://www.optimove.com/resources/case-studies/kpax), captured 2026-10-11.

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the passage quoted above is copied word for word from the page, near the name of KPAX Marketing.
- Checked: KPAX Marketing uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/kpax-marketing-optimove · How we check: https://www.usedby.ai/methodology