# How Krombacher uses Bloomreach

**100%**: “The German brewer saw 100% growth in loyalty program members throughout 2024.”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/krombacher), February 2026. Captured by usedby on 2026-10-08.

- Company: [Krombacher](https://www.usedby.ai/companies/krombacher.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Teams: CRM

## What the story says

Krombacher replaced a fragmented stack of separate CRM and email tools with Bloomreach's Loomi AI platform to unify customer data. It uses automated scenarios to send personalized loyalty-program emails and mobile push messages based on customer segment, loyalty tier and behavior.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Krombacher, not ours.

> Loomi AI's ability to deliver personalized, timely communications at scale enabled Krombacher to double its loyalty base while maintaining engagement quality and operational efficiency.

- **20%**: “The timely communications led to a 20% increase in email revenue.”
- **60%**: “Krombacher also achieved a 60% increase in email open rate (from 25% to 40%).”
- **20 hours**: “The company estimates that it has saved 20 hours per week of team member work through automation and consolidation by replacing fragmented workflows with automated scenarios and unified data management.”

> I was really impressed with how Bloomreach revolutionized our email marketing strategy.
>
> Daniel Ettrichraetz, Head of CRM Analytics, Krombacher

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 100% is printed word for word on the page, near the name of Krombacher.
- Checked: the passage quoted above is copied word for word from the page, near the name of Krombacher.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Krombacher uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/krombacher-bloomreach · How we check: https://www.usedby.ai/methodology