# How Krungsri uses Appier

**2-10%** CTR uplift from send-time optimization versus

As published on [appier.com](https://www.appier.com/en/success-stories/krungsri-credit-card). Captured by usedby on 2026-10-09.

- Company: [Krungsri](https://www.usedby.ai/companies/krungsri.md)
- Tool: [Appier](https://www.usedby.ai/tools/appier.md)
- Industry: [Banking & Mortgages](https://www.usedby.ai/companies/industry/banking-mortgages.md)
- Teams: Marketing

## What the story says

Krungsri Credit Card uses Appier's AIXON platform to build interest-based customer segments and keyword personas, and its AIQUA platform to send segment-specific campaigns at predicted best delivery times. The aim is to reach higher-quality prospects and raise engagement and onsite conversions.

Summary written by usedby from the source page, in English. The figures are those of Appier and Krungsri, not ours.

> It saw the application of send-time optimization lead to a click-through rate (CTR) uplift of between 2-10% compared to human-chosen timings across categories including shopping, travel, insurance and cars.

- **2.8%**: “the effectiveness is 2.8% higher than manual selection by KCC’s marketing team and 12% higher than all time periods”

> We know how personal people’s finances are to them, so it’s important to us that we are considerate of their individual needs and preferences from the outset. Appier helps us demonstrate this consideration for our customers by helping us reach people at the best times and with the information they need the most, all powered by its outstanding AI technology. We look forward to continuing to work with Appier to apply the most effective marketing technology to develop even stronger relationships with our customers.
>
> Somwang Toraktrakul, Managing Director, Krungsri Credit Card

Source: [appier.com](https://www.appier.com/en/success-stories/krungsri-credit-card), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 2-10% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Krungsri.
- Checked: Krungsri uses Appier. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/krungsri-credit-card-appier · How we check: https://www.usedby.ai/methodology