# How LCBO uses Coveo

**2X**: “How LCBO is Driving 2X Conversion Rates with AI Search”

As published on [coveo.com](https://www.coveo.com/en/resources/case-studies/lcbo), January 2018. Captured by usedby on 2026-10-09.

- Company: [LCBO](https://www.usedby.ai/companies/lcbo.md)
- Tool: [Coveo](https://www.usedby.ai/tools/coveo.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Teams: Marketing and Digital

## What the story says

LCBO, an Ontario government retail and wholesale beverage alcohol agency, uses Coveo AI search to improve product ranking and relevance across its online catalog. It also uses it to personalize the digital experience for customers.

Summary written by usedby from the source page, in English. The figures are those of Coveo and LCBO, not ours.

> Coveo implementation significantly improved product ranking, shifting products 16 positions higher on search pages, streamlining customer searches and enhancing product discovery.

- **58%**: “By implementing Coveo, LCBO achieved a notable increase in relevancy and conversion rates, including a 58% rise in click-through rates, enhancing customer search experiences.”
- **16**: “Coveo implementation significantly improved product ranking, shifting products 16 positions higher on search pages, streamlining customer searches and enhancing product discovery.”

> It starts with creating relevancy because at the end of the day we want to connect people with things that are of interest to them, and for LCBO that directly ties back to our brand promise.
>
> Vanda Provato, Chief Marketing & Digital Officer

Source: [coveo.com](https://www.coveo.com/en/resources/case-studies/lcbo), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 2X is printed word for word on the page, near the name of LCBO.
- Checked: the passage quoted above is copied word for word from the page, near the name of LCBO.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: LCBO uses Coveo. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/lcbo-coveo · How we check: https://www.usedby.ai/methodology