# How LCOR uses Funnel

**62%**: “resulting in a 62% increase in tours year over year (YOY)”

As published on [funnelleasing.com](https://funnelleasing.com/case-study/lcor-training-performance). Captured by usedby on 2026-10-27.

- Company: [LCOR](https://www.usedby.ai/companies/lcor.md)
- Tool: [Funnel](https://www.usedby.ai/tools/funnel.md)
- Teams: Training, Leasing

## The use case: how LCOR deploys Funnel

LCOR's leasing and training teams use Funnel's CRM and AI platform to track individual leasing agents' performance, verify that lead follow-up calls actually happened, and find answers in logged renter communications. Training staff use these insights to coach individual team members.

Summary written by usedby from the source page, in English. The figures are those of Funnel and LCOR, not ours.

> Funnel’s CRM, AI, and automation tools gave LCOR’s leasing teams a hand, resulting in a 62% increase in tours year over year (YOY).

- **19.6%**: “increase in tours YOY, with an overall lead-to-tour rate of 19.6%”

> Our tour volume across the board is massively higher since launching Funnel. No doubt about it.
>
> Mike Hogentogler, COO

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> Our teams love the VA (virtual agent). It’s able to weed out prospects that are ‘just looking’ versus the prospects that are actively engaging with the VA, asking questions right away, and actively looking for something to commit to right now.
>
> Heather Justice, Director of Training

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> Streamlining to one guest card for one person and the prospect experience that way, has been one of the coolest things that I’ve seen
>
> Heather Justice, Director of Training

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> Team members are not having to sign out of one property, and sign into another property to manage guest cards.
>
> Heather Justice, Director of Training

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> Funnel’s renter-centric® architecture made it a lot easier for us to actively follow the customer journey, whereas in the previous platform we had to go into each individual property and there wasn’t a clear connection across the board
>
> Jennifer Bloome, Director of Marketing

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> Now, we can actually see when people are inquiring at multiple properties. It makes it easier for the renter, but it also makes it easier for our team to see everything firsthand, instead of having to dig into it.
>
> Jennifer Bloome, Director of Marketing

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> Funnel helped us keep track of our leads, in a more efficient way, by ensuring that all the leads are captured
>
> Rachel Shaw, fmr. Training + Development Manager

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> In the previous database we used, leads could really easily be missed, because you had to manually log phone calls. Previously, the only leads that were automatically logged for you were the ILS (internet listing service) leads. With Funnel, all the phone calls, VA messages, and ILSs, are automatically logged for you.
>
> Rachel Shaw, fmr. Training + Development Manager

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> Syncing team member’s calendar and their Funnel calendar, has increased attendance on company-wide calls
>
> Heather Justice, Director of Training

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

> Funnel helps keep our onsite teams organized, and I think that’s a key piece, as well the automated tasks that are set up, the automated communications that go out.
>
> Heather Justice, Director of Training

Source: [funnelleasing.com](https://funnelleasing.com/case-study/lcor-ai-automation), captured 2026-10-27.

## Other companies using Funnel

- [BH Management](https://www.usedby.ai/companies/bh-management.md) — Confirmed
- [Camden](https://www.usedby.ai/companies/camden.md) — Confirmed
- [Cortland](https://www.usedby.ai/companies/cortland.md) — Confirmed
- [Bedrock](https://www.usedby.ai/companies/bedrock.md) — Observed
- [Broe Real Estate Group](https://www.usedby.ai/companies/broe-real-estate-group.md) — Observed
- [Cornerstone](https://www.usedby.ai/companies/cornerstone.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-27.

- Checked: the figure 62% is printed word for word on the page, near the name of LCOR.
- Checked: the passage quoted above is copied word for word from the page, near the name of LCOR.
- Checked: LCOR uses Funnel. Confirmed line. Latest check across sources: 2026-10-27.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/lcor-funnel · How we check: https://www.usedby.ai/methodology