# How Leica uses 11x

**$4M**: “$4M pipeline generated”

As published on [11x.ai](https://www.11x.ai/case-study/leica-biosystems). Captured by usedby on 2026-10-02.

- Company: [Leica](https://www.usedby.ai/companies/leica.md)
- Tool: [11x](https://www.usedby.ai/tools/11x.md)
- Industry: [Luxury Goods](https://www.usedby.ai/companies/industry/luxury-goods.md)
- Teams: Digital Marketing, Inside Sales, Lead Qualification

## What the story says

Leica Biosystems uses 11x to automate personalized, multilingual email outreach for inbound lead qualification, re-engagement of closed-lost deals, nurture, and outbound into new product verticals, syncing with Salesforce. Reps focus on calls and replies while 11x handles email.

Summary written by usedby from the source page, in English. The figures are those of 11x and Leica, not ours.

> Leica Biosystems ran 1,100+ leads through 11x. The platform sent 2,935 personalized emails and generated 285 replies. At 5–10 minutes per email for a human to write, that's hundreds of hours of work automated.

- **$118K+**: “$118K+ saved annually”
- **9.7%**: “We’ve achieved a 9.7% reply rate for outbound emails across thousands of emails, nearly double the industry average.”
- **2,935**: “The platform sent 2,935 personalized emails and generated 285 replies.”
- **$23K**: “Once 11x took over, her automated, personalized, email follow-ups closed the deal for $23K.”

> We’ve proven with 11x that AI can maintain our qualification rates while improving efficiency and scale. It actually works.
>
> Benoit Helary, Digital Marketing Director

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure $4M is printed word for word on the page, near the name of Leica.
- Checked: the passage quoted above is copied word for word from the page, near the name of Leica.
- Checked: each number in our summary is printed on the page.
- Checked: Leica uses 11x. Confirmed line. Latest check across sources: 2026-10-02.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/leica-biosystems-11x · How we check: https://www.usedby.ai/methodology