# How Lenovo uses Insider One

**8.6%** increase in add-to-cart click rate

As published on [insiderone.com](https://insiderone.com/case-studies/lenovo-with-insider-one/), July 2026. Captured by usedby on 2026-10-08.

- Company: [Lenovo](https://www.usedby.ai/companies/lenovo.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Semiconductors & Hardware](https://www.usedby.ai/companies/industry/semiconductors-hardware.md)
- Teams: eCommerce, Marketing
- Customer since (as the page says): over the last five years since 2019

## The use case: how Lenovo deploys Insider One

Lenovo uses Insider One's onsite personalization on its eCommerce sites, including auto-saved page configurations for returning visitors, a gamified coupon pop-up, and InStory story highlights aimed at students. The goal is to reduce drop-offs and increase engagement and program sign-ups.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Lenovo, not ours.

> Auto-saved page configuration for returning visitors increased Lenovo's add-to-cart click rate by 8.6%.

- **6%**: “Using this gamification feature increased user engagement, achieving an average click-through rate of 6%.”

> Insider One has provided consistent and reliable support over the last five years since 2019, catering to the different audiences for all three of Lenovo's eCommerce platforms.
>
> Director, eCommerce Department, Director, eCommerce Department

Source: [insiderone.com](https://insiderone.com/case-studies/lenovo-with-insider-one/), captured 2026-10-08.

## Other AI tools used by Lenovo

- [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) — Confirmed
- [AdCreative.ai](https://www.usedby.ai/tools/adcreative.md) — Observed
- [Aviso](https://www.usedby.ai/tools/aviso.md) — Observed
- [Copy.ai](https://www.usedby.ai/tools/copy-ai.md) — Observed
- [Loopio](https://www.usedby.ai/tools/loopio.md) — Observed
- [Mem0](https://www.usedby.ai/tools/mem0.md) — Observed

## Insider One users in Semiconductors & Hardware

- [HP](https://www.usedby.ai/companies/hp.md) — Confirmed
- [Samsung](https://www.usedby.ai/companies/samsung.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 8.6% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Lenovo.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Lenovo uses Insider One. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/lenovo-insider-one · How we check: https://www.usedby.ai/methodology