# How Levis uses Insider One

**48%**: “48% more incremental net revenue than the holdout”

As published on [insiderone.com](https://insiderone.com/case-studies/levis-agent-one/), September 2026. Captured by usedby on 2026-11-04.

- Company: [Levis](https://www.usedby.ai/companies/levis.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: Marketing

## The use case: how Levis deploys Insider One

Levi's uses Insider One's Agent One to make individual, fan-level engagement decisions (message, channel, timing, follow-up, offer) across its lifecycle and inactive-customer journeys, within marketing guardrails. It also uses Architect, Smart Recommender and Predictive RFM Segments for cross-channel journeys, product recommendations and customer segmentation.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Levis, not ours.

> Across Agent One™-powered lifecycle journeys, Levi’s generated 48% more incremental net revenue than the holdout, accounting for discounts, cancellations, and returns.

- **84%**: “The effort to build, test, and optimize journeys fell by 84%.”
- **2.6X**: “Against an equivalent rule-based journey using a control group, Agent One™ delivered 2.6X the reactivation rate.”
- **52%**: “Compared with an equivalent control group, Levi’s increased units per transaction by 47% and AOV by 52%.”
- **72%**: “The share of reactivated purchases requiring a discount fell by 72%, helping Levi’s bring fans back with less reliance on incentives.”

> Our team remains responsible for the strategy, customer promise, and guardrails, while Agent One™ handles more of the individual decisions needed to execute them.
>
> Sedef Ala Binici, Head of Marketing, Levi's

Source: [insiderone.com](https://insiderone.com/case-studies/levis-agent-one/), captured 2026-11-04.

## Other AI tools used by Levis

- [Levelpath](https://www.usedby.ai/tools/levelpath.md) — Observed
- [Listen](https://www.usedby.ai/tools/listen.md) — Observed

## Insider One users in Fashion & Apparel

- [Adidas](https://www.usedby.ai/companies/adidas.md) — Confirmed
- [ECCO](https://www.usedby.ai/companies/ecco.md) — Confirmed
- [Puma](https://www.usedby.ai/companies/puma.md) — Confirmed
- [Gap](https://www.usedby.ai/companies/gap.md) — Observed
- [New Balance](https://www.usedby.ai/companies/new-balance.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-04.

- Checked: the figure 48% is printed word for word on the page, near the name of Levis.
- Checked: the passage quoted above is copied word for word from the page, near the name of Levis.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Levis uses Insider One. Confirmed line. Latest check across sources: 2026-11-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/levi-s-insider-one-2 · How we check: https://www.usedby.ai/methodology