# How Lexus uses Insider One

**86.5%**: “Increasing conversions by 86.5% with Insider One's Hello Bar feature”

As published on [insiderone.com](https://insiderone.com/case-studies/lexus-drove-12x-roi-growth/), August 2026. Captured by usedby on 2026-10-08.

- Company: [Lexus](https://www.usedby.ai/companies/lexus.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Teams: Digital Marketing

## What the story says

Lexus Al-Futtaim Automotive uses Insider One's InStory for product discovery, Hello Bar for promotional website banners, and a mobile hamburger menu template to simplify mobile navigation, in order to collect more leads and drive showroom visits, test drive requests and sales.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Lexus, not ours.

> Insider One's growth experts recommended InStory, our cutting-edge product discovery solution which engages customers with a full-screen experience and a fun, snackable storytelling format.

- **104.9%**: “Increasing new leads by 104.9% with compelling product discovery experiences via InStory”
- **150.5%**: “Improving the mobile experience to increase leads by 150.5%”

> Using InStory, we've seen more conversions which translates into more showroom visits and more test drive requests, which leads to even more sales.
>
> Digital Marketing Manager, Digital Marketing Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 86.5% is printed word for word on the page, near the name of Lexus.
- Checked: the passage quoted above is copied word for word from the page, near the name of Lexus.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Lexus uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/lexus-al-futtaim-automotive-insider-one · How we check: https://www.usedby.ai/methodology