# How Life Extension uses Coveo

**27%**: “about 27% of our visitors are using Coveo \[search\] on our website”

As published on [coveo.com](https://www.coveo.com/en/resources/case-studies/life-extension), January 2018. Captured by usedby on 2026-10-09.

- Company: [Life Extension](https://www.usedby.ai/companies/life-extension.md)
- Tool: [Coveo](https://www.usedby.ai/tools/coveo.md)
- Teams: Marketing, Developers, Merchandisers, Content authors

## What the story says

Life Extension uses Coveo's AI-powered search and usage analytics on its ecommerce site to personalize the shopper experience, replace manual synonym management, and inform its SEO and content strategy. It also plans to add recommendation capabilities to landing pages.

Summary written by usedby from the source page, in English. The figures are those of Coveo and Life Extension, not ours.

> The results have been striking: our search usage has been increasing, and on a recent analysis, we found out that about 27% of our visitors are using Coveo \[search\] on our website,” says Camilo Varon, Director of Business Systems.

- **4 out of 5**: “Equipped with deeper analytics, Life Extension was able to find out that approximately 4 out of 5 search queries are meant for products vs. content.”

> We needed a solution to make marketers, merchandisers, and content authors self-sufficient, and Coveo has certainly delivered
>
> Ben Berriz, System Architect

Source: [coveo.com](https://www.coveo.com/en/resources/case-studies/life-extension), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 27% is printed word for word on the page, near the name of Life Extension.
- Checked: the passage quoted above is copied word for word from the page, near the name of Life Extension.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Life Extension uses Coveo. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/life-extension-coveo · How we check: https://www.usedby.ai/methodology