# How Lily AI uses Backstory

**30 hours**: “Pipeline reviews reduced from 30 hours per week to a few hours - with better output”

As published on [backstory.ai](https://www.backstory.ai/case-studies/lily-ai). Captured by usedby on 2026-10-07.

- Company: [Lily AI](https://www.usedby.ai/companies/lily-ai.md)
- Tool: [Backstory](https://www.usedby.ai/tools/backstory.md)
- Teams: Sales

## What the story says

Lily AI uses Backstory to build MEDDPICC Opportunity Scorecards in Salesforce, enforce stage-gating, and weight its forecast by scorecard completion. It also uses Relationship Maps to visualize stakeholder buying groups at large retail accounts.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Lily AI, not ours.

> Pipeline reviews reduced from 30 hours per week to a few hours - with better output

- **10 sales stages consolidated to 4**: “10 sales stages consolidated to 4, removing ambiguity from the pipeline”

> Backstory makes the data that we are collecting more meaningful. When you come into a new leadership role, you wonder if you can trust the data. Because of Backstory, I know I can trust the data and confidently run my sales org off of it.
>
> Julian Dimery, SR. DIRECTOR OF SALES

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 30 hours is printed word for word on the page, near the name of Lily AI.
- Checked: the passage quoted above is copied word for word from the page, near the name of Lily AI.
- Checked: Lily AI uses Backstory. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/lily-ai-backstory · How we check: https://www.usedby.ai/methodology