# How Lottoland uses Optimove

**300 hours**: “saved up to 300 hours per month in campaign operations”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/lottoland). Captured by usedby on 2026-10-08.

- Company: [Lottoland](https://www.usedby.ai/companies/lottoland.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: Marketing Technology, CRM

## What the story says

Lottoland consolidated its fragmented marketing technology stack into Optimove as its central CRM platform, replacing multiple email and messaging tools. It also integrated Optimove with its Snowflake data environment and internal bonus engine to automate campaign and bonus setup.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Lottoland, not ours.

> Lottoland’s marketing technology team saved up to 300 hours per month in campaign operations by implementing Optimove’s Positionless Marketing Platform, consolidating several fragmented marketing tools into a unified CRM ecosystem.

- **€1 million**: “What used to take Lottoland 64 steps now takes just 8, saving the leading iGaming operator approximately €1 million a year.”

> We’ve dramatically reduced the number of touchpoints in our campaigns,” Wilson said. “That’s saving us nearly 300 hours every month.
>
> Mark Wilson, Head of Marketing Technology

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 300 hours is printed word for word on the page, near the name of Lottoland.
- Checked: the passage quoted above is copied word for word from the page, near the name of Lottoland.
- Checked: Lottoland uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/lottoland-optimove · How we check: https://www.usedby.ai/methodology