# How Lucid uses Hightouch

**52%**: “Using Hightouch and Snowflake, Lucid achieved a 52% increase in ROAS in Google and a 37% increase in new users.”

As published on [hightouch.com](https://hightouch.com/customers/lucidchart). Captured by usedby on 2026-10-08.

- Company: [Lucid](https://www.usedby.ai/companies/lucid.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Strategy and Analytics, Marketing, Engineering

## What the story says

Lucid uses Hightouch on top of Snowflake and dbt to sync modeled customer data to ad platforms such as Google Ads and to marketing tools, replacing custom pipelines and manual CSV uploads. It also uses Hightouch Audiences so the marketing team can build first-party audiences for targeted and cross-promotion campaigns.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Lucid, not ours.

> Since implementing Hightouch, Lucid has been able to optimize bidding in Google Ads to achieve a 52% increase in ROAS and a 37% increase in new users.

- **12.5 hours**: “Since adopting this Hightouch and Snowflake, Lucid’s engineering team has been able to save an average of 12.5 hours of engineering time per integration.”
- **5 minutes**: “Instead of taking 12-16 hours to launch and test a custom API job, a single integration in Hightouch can be set up in 5 minutes and the most complex data models can be set up in 2-3 hours, saving an average of 12.5 hours.”

> Thanks to Hightouch, I no longer have to wake up on Saturdays and Sundays to upload manual CSV files. With Hightouch, we can trust that the same data that lives in our internal reports is the same data that is getting passed to our ad platforms.
>
> Mallory Reese-Bagley, Sr. Marketing Operations Manager at Lucid

Source: [hightouch.com](https://hightouch.com/customers/lucidchart), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 52% is printed word for word on the page, near the name of Lucid.
- Checked: the passage quoted above is copied word for word from the page, near the name of Lucid.
- Checked: Lucid uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/lucid-hightouch · How we check: https://www.usedby.ai/methodology