# How M1 Finance uses Hightouch

**80-90%**: “The data engineering team has seen an 80-90% reduction in marketing-specific tasks”

As published on [hightouch.com](https://hightouch.com/customers/m1finance). Captured by usedby on 2026-10-08.

- Company: [M1 Finance](https://www.usedby.ai/companies/m1-finance.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Marketing, Data Engineering
- Customer since (as the page says): the initial rollout in 2022

## What the story says

M1 Finance uses Hightouch as a Composable CDP on top of its data warehouse, replacing in-house pipelines and letting marketers build audiences with a no-code UI. Audiences sync automatically to Salesforce Marketing Cloud to power lifecycle email campaigns.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and M1 Finance, not ours.

> Since adopting Hightouch, all of the in-house pipelines have been replaced with automated Hightouch syncs, and the integration with M1’s core dbt models has all but eliminated marketing-specific engineering work.

- **3-5 hours**: “Saved 3-5 hours weekly in data pipeline maintenance”
- **100+**: “Built 100+ marketing audiences in Hightouch”
- **750+**: “Improved targeting capabilities by increasing customer data attributes from 150 to ~750+”

> Before we had Hightouch, the number of teams and steps required to go from an idea to an actual campaign was unmanageable. With Hightouch, we can go from an idea to a campaign in minutes.
>
> Yvette Gutierrez, Cross Sell Marketing Manager at M1 Finance

Source: [hightouch.com](https://hightouch.com/customers/m1finance), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 80-90% is printed word for word on the page, near the name of M1 Finance.
- Checked: the passage quoted above is copied word for word from the page, near the name of M1 Finance.
- Checked: each number in our summary is printed on the page.
- Checked: M1 Finance uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/m1-finance-hightouch · How we check: https://www.usedby.ai/methodology