# How Macy's uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/macys-achieves-13-higher-conversions-with-ai-personalization). Captured by usedby on 2026-10-08.

- Company: [Macy's](https://www.usedby.ai/companies/macy-s.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Teams: CRM

## What the story says

Macy's uses Movable Ink's Da Vinci to continually match customers with the email creative most likely to resonate, rather than treating each email as a one-time send.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Macy's, not ours.

> Rather than treating every email as a one-time send, Macy's uses Movable Ink's Da Vinci to continually match customers with the creative most likely to resonate.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Macy's.
- Checked: Macy's uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/macy-s-movable-ink · How we check: https://www.usedby.ai/methodology